From clicks to calls, companies have a ton of customer data. Managing that data is a key business challenge, which is why so many companies are turning to Customer Data Platforms. As more vendors crowd into the CDP space, there are two clear CDP styles emerging: data-focused and campaign. Before choosing a CDP, it’s critical to put a customer data strategy in place first that aligns with one of these CDP styles. The strategies and CDP you choose will have a huge impact on your team’s day-to-day operations, your customer’s experience, and your ability to manage a real-time, compliant customer data supply chain. In this session, you’ll learn the key differences between data-focused and campaign-focused CDPs, as well as: - Why your CDP strategy should be a company-wide initiative, not just marketing-driven - How a CDP will help you overcome the challenges of collecting and activating customer data - Why a CDP initiative is a perfect opportunity to bridge the divide between marketing and IT teams

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18:00 - 19:00 hs GMT+1

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Tealium
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Control de seguridad
Junio / 2020 758 webinars
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  • 5 Steps to Security Validation

    20:00 - 21:00 hs GMT+1

    Fecha
    Lun 15-Jun-2020, 20:00 - 21:00 hs GMT+1
    Descripción
    Organizations have been managing security based on assumptions, hopes and best guesses for decades. We assume our technology will detect, block and send alerts, we hope our incident response techniques will be efficient and effective when under assault, and we (...)
    Cerrar
Mar 16 de Junio de 2020
Mié 17 de Junio de 2020
Jue 18 de Junio de 2020