In just 7 months from now the California Consumer Privacy Act (CCPA) will go into effect. This new privacy legislation is slated to be one of the toughest data privacy laws in the US and reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand. Most brands are quickly trying to ramp up and understand how to comply for CCPA but are left wondering what CCPA means for them, what the differences are between CCPA and GDPR and what key initial steps towards compliance they need to be taking. The CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals. Hear from both a legal and a technological perspective and earn: - The differences between GDPR and CCPA - How crucial it is to have your customer data governed in an automated fashion to ensure compliance with both laws - What specific rights each regulation focuses on - The legal and technologist approach to ensuring compliance with both - How ensuring the vendors and martech solutions you’re working with can help ensure compliance and overall data governance - And so much more!

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